Over 45 years ago, Joe Tucci fell in love… with the business of beauty.

From his start in wig distribution, Joe went on to become a salon owner, distributor sales rep, sales manager, distributor and finally manufacturer.

Joe is recognized in the industry as an innovator,  bringing new life to professional haircare packaging. The D Chrome bleach delivery system was patented in 1990 as a way to protect colorists from the danger and inconsistency of powered bleaching agents.

In the 1990’s, Joe brought aluminum packaging to the industry with Ariella Dressy Mist and Style dressing.

Today, Joe continues to serve the industry he loves as President and CEO of Ariella Inc. dba Shuga Haircare.